Wheel of Chaos 2025
Week 10
9/21/25
Prompt: Intrigant
LET’S MAKE A DEAL!
The personal creativity pods at Kingsley Creative were buzzing. Leo the Legend had been fired! “At last,” said some. “Not what he used to be,” said others, “but he still had a lot to offer.” But they all agreed, “That’s advertising. No job is safe.” The general response was not to work harder, which Kate Kingsley had wanted, but to get busy fabricating their resumes.
They kept their eyes down while Leo cleaned out his pod, but he could feel them looking at him anyway.
“They’re pitying me,” Leo thought. “They can shove it up their lazy asses!”
Leo’s first message that morning was from Kate: “See me when you get in.”
“It must be about the Depends campaign,” he thought.
Six months ago, Kate gave him all the seniors clients. “You’re old, their old. It’s a natural,” she said. “#$@! you,” Leo thought. Still, a client was a client.
Depends loved his “Safety First” campaign, but focus groups were lukewarm.
He took his morning cup of coffee into Kate’s office, thinking they were going to discuss his new Depends ideas. Kate had grown up in the advertising business. Her mother, Andie Kingsley, had started the firm when she was only 25. Now it was Kate’s turn after her mother’s unexpected retirement last year. The gossips favored cancer, but Andie was a private person and she had never said why she was leaving while still at the top of her game.
“I need to get rid of the dead wood,” Kate had been thinking for some time. This morning, it was time.
“I’ll start with Leo,” Kate thought. “He hasn’t been legendary since Mom left.”
The meeting was short and brutal.
“Your ideas are stale,” she said. “There’s nothing intriguing about them. Our clients want pop, and you haven’t popped in years.”
“Not intriguing?” Leo thought while walking back to his pod. “What the %$@& does that even mean?”
Leo was the only Clio award winner in the office, a global award honoring excellence in advertising. “I’ve got three,” he fumed as he packed away the statuettes. “Best in the whole &%$$ing world! But I’m not “intriguing” – I’m just&%$$ing good!”
He had won the first for his campaign for women’s Nikes: “No games. Just sports.” And then there had been “Frost Yourself” for that diamond company that went out of business. The last had been for Farmer’s Bounty margarine using a real duke to pitch it.
“Women loved that duke,” he thought wistfully, as he got in his car for the drive home, with maybe a stop at The Alibi for some consolation. Now he was not only not intriguing, he was out of work and 59 years old.
“Maybe” became “must” and he pulled in to the bar. No one from work would see him here – it lacked “pop” and there was nothing intriguing about it, just decent booze at decent prices and no one bothered you. It was his regular dive.
Leo sat at the bar and saw himself in the mirror behind the bottles. It wasn’t pretty – brown hair turning gray, a soft face with bags under his eyes, and a softer body.
“I sure as hell don’t pop. I don’t even zip,” he thought.
The first scotch was for betrayal, the second for anger, and by the third he was deep into thoughts of revenge.
Suddenly, a stranger appeared one stool over. He was dressed in a worn gray trench coat, a black suit that had seen too many miles, a knock-off Rolex, and a battered briefcase. He looked like a salesman without any sales. There was also a faint whiff of sulfur.
The stranger started to open his mouth to talk, but Leo interrupted him.
“Not interested.”
“But you don’t know what I was going to say,” the stranger said, startled by Leo’s rudeness.
“Sure I do,” replied Leo. “You were going to offer me my heart’s desire – fame, fortune, women, revenge, whatever. All I have to do is sign a contract and then, after I die, my soul will be condemned to Hell. Not a chance.”
He signaled the bartender to bring the stranger a drink.
“It’s on me. Does anybody really fall for that schtick?”
“Not often enough,” sighed the stranger.
“Sales problems?” asked Leo. He was not unsympathetic.
“Yeah. If I don’t get them up, I lose my job and go back to Hell,” the stranger said. “Used to be a Tormenter. Life in Hell is hell, even for Tormenters. You looked like an easy mark.”
“You’ve got to know your market better,” said Leo. “I may look like easy, but I’m not stupid.”
“There’s no budget for market research,” complained the stranger. “No training, no advertising, no focus groups – nothing. They just throw us in the field, and we’re supposed to make sales? C’mon. Still can’t interest you in anything?”
“Not a chance in . . . .”
“I get it. Here’s my card in case you change your mind.”
Leo took the card. He always took business cards – you can’t have too many contacts, and the stranger might prove useful.
“Let me buy you a drink,” offered the stranger.
“No thanks. I’ve gotta get home,” said Leo. He was having the merest twinkle of an idea, and he wanted to think it through with a clear head.
“You shouldn’t drive,” said the stranger. “Let me send you home.”
The next thing he knew, Leo was at his doorstep.
“Neat trick,” he thought, although now he’d have to take his suit to the cleaners – it smelled of sulfur.
Leo thought for a few days, and then decided.
“I’m an ad man. I’ll always be an ad man. But right now, I need a client, so why not?”
Leo got out the stranger’s card. It read simply “Beliel” with instructions to chant three times while turning counter-clockwise.
He went into his backyard (“no sense stinking up the house”) and performed the ritual.
Beliel immediately appeared in a pungent cloud of sulfur.
“I’m surprised,” he said. “Didn’t think I’d hear from you. Want to make a deal?”
“Not that kind of deal – this’ll be my kind of deal.”
“I’m confused,” said Beliel.
“Hear me out,” said Leo. “Saleswise, you’re a mess. I can create an advertising strategy for you that will boost your sales. The only catch is, you have to sign a contract with me. I do great work – I’ve got . . . .”
“I know,” sighed Beliel. “Three Clios, yada yada yada. I read your file.”
“Ok – so, I want three wishes. For the first thousand souls you sign, Satan has to grant me one wish. That’s the low hanging fruit. For the next 500, I get another wish, and for the next 250, I get my last wish. I don’t lose my soul and no monkey business. There’ll be limits on what I can ask – it’ll all be in the contract.”
“Sounds interesting,” said Beliel, who hadn’t come close to a thousand souls. “But I’ll have to clear it with Legal.”
“You do that,” said Leo. “As soon as I have a signed contract, we’ll get to work.”
It took some time before Beliel reappeared. Satan had outsourced the administration of Hell to the Department of Motor Vehicles, while the Department of Justice was now Satan’s legal firm. Of course, he had to share it and the attorneys were busy right now with their other client. The attorneys had long ago sold their souls and the quality of their work was embarrassing, but Satan had gotten a great deal and it included the Supreme Court.
Meanwhile, Leo used the time to renew some contacts in the field and to see how Kate was doing, which was great. He was pleased – he couldn't hold a grudge against her, especially now that he was about to sign the second biggest account ever. He also called Andie, and he was saddened by her news.
When Beliel showed up, he had the contract with Satan’s signature in some poor soul’s blood.
“It wasn’t hard to convince His Misery,” said Beliel. “He even said I was thinking outside the cage.”
“Let’s get to work,” said Leo. “I’ve sketched out a campaign I think you’ll love. First, your appearance . . . .”
“What’s wrong with it?”
“You look like some poor schmuk, and you stink,” replied Leo. “You need a personal designer and a tailor, and you’ve got to get rid of that smell. It’s hard to sign away your soul while you’re holding your nose. And your posture – you look like someone’s about to hit you.”
“Someone usually is,” replied Beliel, who stood straighter, with his shoulders back.
“You need a slogan,” said Leo. “You’ve got to sell Hell. We’ll start with something small and work from there. You can’t change people’s minds in a day.”
“How about ‘Hell – It’s Not So Bad’” suggested Beliol. “There could also be a cute baby devil holding a pitchfork.”
“Good enough.” Leo liked to have clients involved in the creative process so that if a campaign tanked, the blame would also be theirs.
“We’ll go with saturation,” he continued. “Bench ads, radio, television, internet, the works – everywhere and all the time. Lots of cheap merch, too. And you’re not a demon. You’re a Life Coach. You promise to make their lives better.”
Finally, Leo gave Beliel books and videos on salesmanship.
They worked hard, Beliel on improving his game and Leo on getting the campaign going. His biggest coup was getting Beliel on Oprah as the Life Coach from Hell. Sales skyrocketed after that.
“Own who you are,” counselled Leo. “People need to trust you and no one trusts a liar.”
Beliel was soon busy reaping soul after soul. His Loathsomeness took him off the Watch List and made him Demon of the Month.
Within a year, Beliel had not only blown past 1,000 souls, but also another 500 and then 250.
“You’ve got three wishes,” Beliel said during a meeting. “What are you going to do with them?”
“The first is to be the 11th richest person in the world.”
“Of course,” said Beliel. “I was expecting that. Greed is one of my favorite sins. It’s going to take Finance a while to arrange this. You can’t just show up with all that money and not arouse suspicion and IRS audits, but we’ll get it done.”
“Next, I want Andie cured and to live a long, healthy, and happy life.”
“Why?” asked Beliel.
“Read my file,” was all Leo said.
“Ok, wish number two is granted. That’s an easy one. She’ll feel better tomorrow. And expect her to call you soon.”
Later, Beliel re-read Leo’s file. He found that Leo and Andie had met at an advertising conference when they were young. First there had been drinks, then a spark which quickly grew into a fire. The fire burned hot for several years, but then they ran out of fuel and they drifted apart, Andie to start her own agency and Leo to win his Clios working for her. Leo was creative and he hated administrative work, so the arrangement suited them both. They both hoped for another fire, but there were only a few sparks from time to time.
“My last wish,” said Leo, “is the cancellation of Kate’s contract and the return of her soul.”
“Not a problem,” said Beliel. He had condemned so many souls lately that the return of one wasn’t going to bother Pure Evil.
“But why Kate?” asked Beliel. “She fired you. And she sold her soul to be the best ad exec, better than her mother.”
“She’s my daughter,” said Leo.
This wasn’t in his file.
“We thought it would be better not to tell her,” Leo said. “It wasn’t the best decision. I just wasn’t dad material when she was born. We’ve regretted it ever since.”
“Her contract will be cancelled and her soul returned,” said Beliel. “She doesn’t know how lucky she is.”
“And I want it that way.”
“But what about us?” asked Beliel. “Our contract is up.”
“We can draw up another,” replied Leo.
Even though he was fabulously rich, Leo kept working. He started a small boutique ad agency specializing in demons, monsters, and the like. Then one day, he had a chance at the biggest client of all. Archangel Michael appeared in a cloud of glory. It seemed that He wanted to spruce up His image and get people back into churches.
Leo turned it down because it was a conflict of interest. He referred Michael to Kate.
Then one day, Andie called. They reignited their fire, this time for good, and they told Kate that Leo was her father. Her response was legendary.
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Voting information to follow once the poll is posted.
Leo's Clio award-winning ad campaigns are from three romantic comedies involving advertising agencies. “No games. Just sports.” is from "What Women Want" (2000). "Frost Yourself" is from "How To Lose A Guy In 10 Days" (2003). "Farmer's Bounty" is from "Kate and Leopold" (2001).